Saturday, 1/18/2025
from 10:00 AM to 6:00 PM



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With "Nike: Form Follows Motion," the Vitra Design Museum presents the first museum exhibition about Nike, the largest sports brand in the world. The exhibition traces the rise of the company from a local start-up to a global phenomenon and focuses on Nike's fascinating design history. This spans from the experimental beginnings in the 1960s and the design of the famous "Swoosh" logo in the early 1970s to innovations like the Air sole and current research on sustainability and new materials. At the same time, the exhibition examines the role of sports within our society, as well as the almost mythical reverence for sneakers and sportswear in pop culture and social media. "Nike: Form Follows Motion" aligns with a summer of major sporting events marked by the Olympic and Paralympic Games in Paris and the European Football Championship in Germany. The exhibition was initiated and produced by the Vitra Design Museum, and the curator is the internationally renowned design historian Glenn Adamson.

"Nike: Form Follows Motion" is the first-ever museum exhibition about Nike, the world’s most revered sports brand. The exhibition at the Vitra Design Museum explores the company’s trajectory from a grassroots start-up to a global phenomenon. The focus is on Nike’s design history: from the company’s beginnings in the 1960s and the design of its famous "Swoosh" logo in the early 1970s to the innovative Nike Air soles as well as current research on future materials and sustainability. Following the Olympic and Paralympic Summer Games in Paris and the European Football Championship in Germany, the exhibition emphasises the importance of sports for design innovation and social change while also shedding light on the almost mythical devotion to sneakers and sportswear in popular culture and social media. The exhibition was initiated and produced by the Vitra Design Museum and is curated by design historian Glenn Adamson.

Le Vitra Design Museum présente la toute première exposition de musée consacrée à Nike, la marque de sport la plus renommée au monde. « Nike : Form Follows Motion » explore l’ascension continue de cette entreprise, start-up locale devenue en 50 ans un phénomène mondial. L’accent est mis sur l’histoire du design de cette société, depuis ses débuts dans les années 1960 et la conception de son fameux logo « Swoosh » jusqu’à la recherche actuelle sur les matériaux d’avenir et la durabilité, en passant par des icônes tels qu’Air Max. Dans le sillage des Jeux Olympiques et Paralympiques de Paris et du Championnat d’Europe de football en Allemagne, l’exposition soulignera l’importance du sport pour l’innovation dans le design et le changement social, tout en abordant la vénération quasi mythique vouée aux sneakers et à la mode sportive dans la culture populaire et les médias sociaux. Cette exposition est initiée et produite par le Vitra Design Museum. Commissaire d’exposition est l'historien du design Glenn Adamson.

Event data provided by: Reservix

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